Ha, got you, didn't I? I was just thinking about a little tidbit I picked up from Women's Health Magazine. Yes, I know Women's Health isn't even close to being alternative and is full of leggy bronze women and perfume ads. I subscribe to the magazine for the exercise and diet tips, which I definitely need. Anyway, in the November 2012 issue the mag stated that women are more likely to buy a lipstick that has a romantic or provocative color name rather than the exact same product with, say, a number or actual color (like mauve, ick) as the name. That idea floated down into the back of my mind and hid in the shadows until I started researching new red lipsticks today. Yes, I am nerdy enough to actually research makeup before I buy it, especially color photos of it on. During this process I started to notice that all the lipsticks I put on my wishlist (except for a couple of older colors) have some pretty insinuating names.
For instance, I love the Covergirl Lip Perfection lipsticks, though I managed to try out the formula by accidentally buying colors I almost never wear (hence the research...). The three colors I am now interested in are called Hot, Burn (ooh, la la) and Enamor. Hmmm.
I also like Revlon very much, but their color titles are pretty tame, such as Certainly Red, Wine With Everything, Black Cherry and so on.
Honestly, I think it depends on the particular slant the company wants to take with their product. For instance, Goth-directed brands like Manic Panic and Morgana's Crypt, formerly known as Morgana Cryptoria (which I want to try someday; they're supposed to be fantastic) have color names like Raven, Blood Red, and Hell's Bell's (Manic Panic) or Twist of Fate, Love-Lies-Bleeding, and Medusa (Morgana's Crypt). I couldn't use any pictures of Morgana's Crypt lipstick (you'll just have to look it up :) ).
Have any thoughts on the subject? Don't be afraid to leave a comment and start a conversation. Have a wonder-filled day.